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Establish Values that Will Tell Your Story and Attract Champions
Introduction
Guide to Establishing Values
Welcome to the Course! (6:07)
The Issues You Face, Oh, the Issues You Face
And How Do We Solve Them? (5:20)
What Exactly are Values, Anyway?
Let's Define a Few (3:20)
Exercise One: Who Do You Respect?
Why are Values Important?
So Tell Me.... (2:24)
Examples and Ideas
Don't Reinvent the Wheel
Example Values from Other Agencies (3:49)
3 Key Questions to Establish Your Values
Exercise Two - Don't Skip!
Time for a Team Meeting!
Where the Rubber Meets the Road (7:45)
Communicating your Values to Build Champions
If No One Knows about Them..... (4:57)
Exercise Three: Describe Them to Me
Exercise Four - Put 'em to Use!
How Do you Know if They are Working?
Bonus: Reality Check! (1:31)
Take ACTION
Fill it Out! (3:30)
Action Plan to Download
Summary
Overview and What you Learned (1:33)
Now What Do We Do?
Next Steps to Keep Momentum Going (2:52)
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Next Steps to Keep Momentum Going
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