Define a Mission that Gives you Purpose and Direction

Need to know which direction to go? What to do? Define a Mission Statement!

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Every organization needs a Mission: it creates focus, accountability, and gives your Board purpose. And, it's a foundation for any good Strategic Plan (it can even make your Strategic Plan great!)

But what the heck is a Mission? and... How do you use one?

This online course with a Guide Book and exercises will help you:

1) Truly understand (maybe for the first time) what a Mission is....and is not

2) Create your Mission with Examples, Exercises and more

3) Structure a Team Meeting (none of us is as smart as all of us!)

4) Learn how to Tell Your Story: Communicate and Implement your Mission

This Guide to Defining your Mission is 1 of 3 Guides - we also have a Guide to Creating your Mission and a Guide to Establishing your Values. And if you bundle all 3, you can save over 25%!


Your Instructor


Sheryl Trent
Sheryl Trent

Sheryl is Certified Master Facilitator (one of only 40 in the world!), a Certified Virtual Facilitator and holds a certificate from Cornell in Diversity, Equity and Inclusion. She has been providing customized facilitation services for over 25 years. With a focus on Strategic.Sustainable.Success. she uses facilitation as the foundation to create results based strategic plans, inclusive community engagement, collaborative team development, and systemic organizational assessments. Her clients include public sector, private sector, and non-profit agencies who are focused on transforming their current work and creating a new mindset moving forward. Also a certified Life Coach, she and her family make their home in Fort Collins, Colorado.


"Sheryl has a knack for drawing creativity and open communication out of even the most reserved board members. With our board training, she was able to keep the group focused and was dedicated to ensuring we walked away with the deliverables we desired going in. Sheryl has an honest and frank nature that makes her a perfect resource for training and facilitating boards." Chelsea R.

Course Curriculum


  Introduction
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  Why is a Mission Statement Important?
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  Examples and Ideas
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  4 Key Questions to Define Your Specific Mission
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  Time for a Team Meeting!
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  Communicating & Using your Mission in Ways that Make Sense
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  Bonus: A Reality Check!
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  Take Action - Now!
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  Summary
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  What do we do Next?
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
How long are the videos?
Each segment is less than 10 minutes, so you can watch at a Board meeting if you want!
How long will it take me to Define a Mission?
Usually it takes many years to create a Strategic Plan that works. Don't panic, though - the Mission should take you about 2 hours of work, then some consistent refining to make it truly yours.

Get started now!